Saturday, April 16, 2011

Hello from New York City – The Sandwich Capital of the World!

I just arrived in New York City to take part in a very exciting campaign called, "Club Sandwich." Hellmann's invited me, along with eight other food bloggers, to be brand ambassadors, and we'll be sharing our favorite recipes, construction tips, and other sandwich-related esoterica.

The campaign officially kicks-off on Monday, and will feature a demonstration by Bobby Flay. I don't think it's going to be a sandwich "throwdown," but nevertheless, I will have to make my own creation in front of the Iron Chef. Should be a lot of fun! Stay tuned for more information, and I invite you to follow along with me on Twitter. The event hashtag is #clubsandwich. Enjoy!

This post was created in connection with my appointment as an Ambassador in Hellmann’s Club Sandwich Program. Visit to share how you build the perfect sandwich.

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