Thursday, April 21, 2011

Throwing Down with Bobby Flay at Hellmann's Club Sandwich

No, it wasn't actually a throwdown, but this is as close as I'm ever going to get. Here's a little video recap of my Hellmann's Club Sandwich experience, where I joined eight other food bloggers for a private sandwich-making demonstration by the one and only, Bobby Flay.

Getting advice on how to make a sandwich from a star chef like Bobby Flay may seem like a little bit of overkill; kind of like having Michael Phelps help you with your treading water skills, but as the Iron Chef told us in his intro, making a great sandwich is not as easy as it looks.

In addition to some great adaptations to three classic sandwiches, he also showed off a couple neat twists, like adding mayonnaise to the olive relish for an extra creamy muffaletta, and replacing the traditional sauerkraut in the Rueben with fresh coleslaw.

My favorite trick was something that I'll be demonstrating in an upcoming Club Sandwich post, regarding a very cool way to slice a sandwich. It's basically cutting the sandwich at an angle and on a bias, but it will but much easier to show than explain.

Other key sandwich making commandments include spreading your mayo and other condiments on both slices of bread; and being sure to cover the entire slice all the way to the edges. By the way, if you happen have any secret sandwich making tips or tricks of your own, don't be holding out on us.

After the demo, we got to create our own signature sandwich, and as you'll see in the video, I was very happy with how mine came out. I really think the "Mitzeflaywich" could become a bona fide sandwich sensation. Not only is it delicious and easy to make, but the name is super catchy! 

Stay tuned for upcoming posts dedicated to helping you build your perfect sandwich. Speaking of which, be sure to head over to the Hellmann's website to enter the Build Your Perfect Sandwich Sweepstakes where you can win a $5,000 grocery gift card.

Disclosure: This post was created in connection with my appointment as an Ambassador in Hellmann’s Club Sandwich Program. I'd like to thank Bobby Flay and Hellmann's for such a fun and informative trip to New York City, and for making this post and video possible. 

I hope you enjoy the video!

For more great sandwich-making tips and tricks check out these links from my fellow Hellmann's Club Sandwich members: Amanda Bottoms Kevin and Amanda, Shaina Olmanson of Food For My Family, Katja Presnal of Skimbaco Lifestyle Caryn Bailey of Rockin’Mama, Liz Latham of Hoosier Homemade, Kim Vetrano of She Scribes, Sarah Caron of Sarah’s Cucina Bella, and Daniel Garcia of Consumer Queen.

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